SPONSORSHIPS & MORE
Extend your message and branding beyond your booth
Pre & Post Show
On-Site
Marketing & Advertising
Connect Digital Promo Packages
PRE- & POST-SHOW SPONSORSHIPS
Website Advertising Sponsorships
Attendees rely on the EFA websites to provide them with the most up-to-date information on exhibitors, registration, conference sessions, special events, and more. What better way to highlight your company than by placing an ad, including a link to your company’s website in a highly visible position on the official show website.
| Conf+Expo | |||
| Ad Unit | Size (Pixels) | One Month | Three Months |
| Top Banner | 728×90 | $2,500 | $2,000/month |
| Bottom Banner | 728×90 | $1,000 | $750/month |
| Magazine | |||
| Ad Unit | Size (Pixels) | One Month | Three Months |
| Top Side | 300×600 300×250 |
$2,000 $1,500 |
$1,500/month $1,000/month |
| Bottom Side | 300×250 | $1,000 | $750/month |
EFA Connect
Upgrade your online profile to a Premium Package to receive:
- Two additional product images, descriptions and brochure uploads, or press releases
- Sponsor image on EFA Connect pages, including the interactive floor plan (rotates)
- Sponsor image on relevant attendee emails (does not include Countdown to EFA)
- Highlighted entry on exhibitor list
ON-SITE SPONSORSHIPS
Presenting Sponsor
(Exclusive)
The presenting sponsor is the top-of-mind visible partner before, during, and after the event, providing the sponsoring organization significant branding, lead generation, and lead nurturing opportunities, as well as demonstration of thought leadership.
Networking Party
(Exclusive)
Make an unforgettable impression on hundreds of attendees. Associate your name and brand with the party that people will be talking about long after the event ends.
SOLD!
EFA Connect App
(Exclusive)
The EFA Connect event app keeps attendees connected to essential event updates and one another. Content includes session presentations, show agendas, floor plans, schedule alerts, and surveys, providing the mobile app sponsor consistent and continuous on-site engagement.
Exclusively sponsored by:
SOLD!
Welcome Reception
(Exclusive)
As the exclusive sponsor of the Welcome Reception, your organization will gain tremendous recognition, driving traffic to your booth to build relationships and generate leads.
Exclusively sponsored by:
SOLD!
Flooring Sponsor
(Exclusive)
Make a strong first impression as attendees view your brand’s flooring as they step into the entrance of the exhibit hall.
Exclusively sponsored by:
SOLD!
Registration Sponsor (Exclusive)
Draw attendees to your booth in the high-traffic registration area—the first stop for all EFA attendees.
Exclusively sponsored by:
Cash Giveaway
All Cash Giveaway participants must visit sponsor booths to get their cards stamped for a chance to win $5,000. Sponsors are recognized during the onsite Cash Giveaway Drawing.
Coffee Station
Attendees are always on the lookout for mid-afternoon coffee, and you can be the one to bring it to them! Sponsor an afternoon refreshment break. There are three available sponsorships and one sponsor per day.
Education Track
Sponsor a track and align your company with thought leadership in a topic area that’s critical to your work and that of
EFA attendees.
Conference Sponsors
- 3 full conference badges, logo on signage, and ad
- 2 full conference badges, logo on signage, and ad
All conference sponsor logos will be placed on one (1) dedicated ad in the Show Directory and on signage in the conference area.
Lunch Sponsors
Four sponsorship options. All lunch sponsor logos will be placed on one (1) dedicated ad in the Show Directory and signage in the lunch area.
Attendee Bag
(Exclusive)
Imagine your logo hanging off the shoulders of everyone who attends the conference and expo. Each attendee will receive a high-quality, durable tote to carry with them throughout the conference and take home.
Attendee Bag Inserts
Attendee bag inserts allow you to put your marketing information in the hands of all EFA attendees. Your company’s promotional material will be inserted into all attendee bags given out at registration.
Attendee Badge
(Exclusive)
Attendee badges are required for entry into every conference function. Have your company’s brand seen by all event participants throughout the expo.
Attendee Lanyard
Every attendee has a lanyard. This is a unique way to be present throughout the expo and conference. Sponsor provides lanyards.
Pen and Notebook
(Exclusive)
Two of the most popular items available for sponsorship are pens and notebooks, which attendees use during educational sessions throughout the event. This sponsorship opportunity promises strong brand recognition. Sponsor provides pens and notebooks.
Water Bottle/Cup
Water bottles are distributed in attendee bags at registration. Water cups are displayed near water filling stations. Sponsor’s company logo is prominently displayed on the cups and/or bottles. Sponsor provides water bottles or cups.
Aisle Sign Floor Decal
Take advantage of this can’t-miss opportunity to bolster brand exposure and your booth traffic. Aisle sign sponsorships are available for each aisle of the expo hall, with a 2-foot-by-3-foot floor cling position. This cling will align with the EFA aisle signs and provide your company space for custom creative, showcasing your logo, product, and/or booth number. Sponsors may choose which aisle they wish to sponsor on a first-come, first-served basis.
Community Tour
One of the most popular features of EFA, the community tours draw crowds every year. Sponsors will be able to co-host a guided walk-through of a local senior living community.
SOCIAL MEDIA OPPORTUNITIES
EFA STEP Program
In our STEP program, we design, build and launch a Facebook and Instagram campaign through our own Facebook Ads Manager to increase awareness of your products and engagement with the EFA audience.
You purchase a set number of impressions per month on a CPM basis – from 20,000 impressions per month to 200,000 or more.
Social Media Featured Posts
Expand your reach during the show with extra promotion of your booth through our featured social media posts. A photo of your booth, team, and product will be posted to the EFA social media accounts.
Live On-Location Social Media Videos
Reach EFA attendees and non-attendees from your booth with a live social media interview at EFA. Build your authority and tell your story straight from the show floor with this 4-minute live interview. The live interview will be conducted from your booth and will receive exposure on EFA social media accounts.
MARKETING & ADVERTISING
Digital Marketing Email
Email Deployment Program
2024 attendees only: $1,000
2025 pre-registered attendees: $1,350
2024 & 2025 pre-registered attendees: $2,200
Limited email dates are available and are filled on a first-come, first-served basis. Emails will be deployed through EFA’s email vendor. Exhibitor to supply HTML file, subject line, seed list, and opt-out list to EFA.
Show Directory Ads
Standard Full Page: $2,000
Standard Half Page: $1,400
Full-Page Premium Position: $2,200
EFA Magazine
Environments for Aging is the premier resource for architects, designers, facility owners, presidents, c-level and regional executives, and other key influencers responsible for planning, designing, and renovating senior environments. For more information on advertising in Environments for Aging, please contact Publisher Scott C. Goist at [email protected] or (216) 288-4170.
EFA DIGITAL CONNECT
Enhance your visibility to attendees and grow your business by upgrading to an EFA Connect digital promotion package.
Digital promotion packages increase your visibility with attendees 3-4 times more than with a standard online profile.
Take this opportunity to showcase all of your products and services while increasing traffic to your booth on the show floor. Learn more about upgrading to a Bronze, Silver, or Gold package.
Other opportunities include:
- Exclusive Exhibitor List Sponsor
- Exclusive Online Floor Plan Sponsor
- Floor Plan Booth Logo
- Floor Plan Banner Ads
EXHIBITOR BOOTH SPACE
As part of a booth space, every exhibitor receives:
- Enhanced planner profile and entry in the interactive floor plan
- Company logo visible in profile
- Display your company description in profile
- One (1) Product Image upload
- One (1) Press Release upload
- One (1) Event Special upload
- Six (6) Product Category Identifiers
- Ability to view attendees who visited your profile or added you to their planners
Interested in becoming an exhibitor and sponsor? Contact:
Social Media