IN-APP LEAD CAPTURE
Lead Capture is now provided to all exhibitors and available in the EFA Connect App
All exhibitors have unlimited access to the lead capture capabilities within the official EFA Connect event mobile app.
Each person registered with your company (both full conference and expo-only badge types) can have access to the app and use their device (must support iOS 16 or later or Android 9 or later) to scan badges anywhere (Expo Hall, networking events, hotel lobby, etc.) and collect leads. No internet or Wi-Fi is needed.
All registered staff can see the aggregated leads for their company in their team portal within the app.
The EFA Connect app with lead capture is expected to launch to exhibitors in late March. Please return to this page often for more information, updates, and resources regarding your lead capture capabilities!
WHY LEAD CAPTURE IS VITAL TO THE EXHIBITOR EXPERIENCE
Cost + ROI
Leads enable ROI: The best way to ensure a trade show is successful is through your connections and leads. Lead scanning makes it easy for everyone to capture their audience and easily fill their pipeline.
Unlimited Access for Reps: All registered EFA reps can utilize this feature, maximizing your team’s networking opportunities without additional licensing and device costs.
Agile Strategy: The information you receive during the expo can help you tailor your interactions and update your strategy real-time to ensure the most effective tactics are leveraged to the fullest.
Pipeline Building: Leverage leads captured during the expo for nurture campaigns and easy sales follow-up.
CONNECTIONS + NETWORKING
Enhanced Networking Features: Enjoy additional tools and functionalities like recommendations, meetings and 1:1 chats to help you connect and engage with attendees more effectively.
Organized Lead Management: Rate your leads and add personalized notes for valuable context, helping you to follow up effectively after the event.
Comprehensive Reporting: Access a full report of your leads, notes, and interactions directly from your team’s dashboard, making it easy to analyze results and strategize for future engagements. Export a .CSV file to seamlessly integrate into your marketing automation or CRM tools.
Multiple Interactions: Now you’re able to engage with your audience pre-event and onsite using the same interface. Additionally, you now have visibility to see who visits your online booth profile and can schedule meetings using your in-app connections.
EASE OF USE
Integrated Convenience: No need for separate apps! Our lead capture feature is built right into the EFA event app, resulting in a seamless and enhanced networking experience.
Effortless Lead Capture: Quickly scan attendee badges to instantly capture contact information, saving you time and ensuring you never miss a potential lead. This eliminates the need to file and manage countless business cards.
Works Offline: No need to worry about internet connections while you’re out and about! Simply scan the badge and leads will sync once you’re back online.