April 12-14, 2027
Charlotte, N.C.

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Joe Hassel

Joe Hassel

VP of Facilities, Planning & ConstructionPresbyterian Living

Joe collaborates with our corporate and community leadership teams to create a one-team approach to facilities management, project implementation and budget control. He also is responsible for evaluating and transforming our communities to meet next-generation consumer expectations for those we serve. He has devoted the past 30-plus years to transforming and redefining environments for living. Prior to joining Presbyterian Living, he was a Principal, Senior Living Co-Practice Global Leader, and Advisory Board Member for Perkins Eastman. He's a nationally recognized thought leader, instructor, researcher, author and speaker.

Wed Mar 183:00 PM – 4:00 PMWest 102 AB

E27 – Strategies for a New Era of Senior Living: Repositioning in the Evolving Market

As the senior living market adapts to shifting demographics and evolving resident expectations, interior renovations are critical in repositioning com

As the senior living market adapts to shifting demographics and evolving resident expectations, interior renovations are critical in repositioning communities for long-term success. This session will explore strategies for modernizing aging propertie

As the senior living market adapts to shifting demographics and evolving resident expectations, interior renovations are critical in repositioning communities for long-term success. This session will explore strategies for modernizing aging properties, balancing aesthetics with functionality, and integrating design trends that enhance brain health, wellness and engagement. We'll discuss how operators and developers can leverage cost-effective upd

As the senior living market adapts to shifting demographics and evolving resident expectations, interior renovations are critical in repositioning communities for long-term success. This session will explore strategies for modernizing aging properties, balancing aesthetics with functionality, and integrating design trends that enhance brain health, wellness and engagement. We'll discuss how operators and developers can leverage cost-effective updates, sustainability initiatives, and technology to create vibrant, market-competitive environments. Case studies will highlight successful repositioning efforts, including adaptive reuse and phased renovations in strategic planning and partnership with contractors to minimize resident disruption. Attendees will gain insights into maximizing return on investment while improving the resident experience, ensuring their communities remain relevant in an increasingly competitive landscape.

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Educational SessionSession TypeOwner/Operator/Developer Topics & PerspectivesSession Track
CEU Credits:1.00
Morgan Pinch
Michael Garcia
Corey Cappello
Joe Hassel
Morgan Pinch
Morgan PinchAssociate, Project Architect focusing in Senior Living, HKS Inc.
Michael Garcia
Michael GarciaDirector of Facilities Planning, Senior Resource Group
Corey Cappello
Corey CappelloVice President, HKS Inc.
Joe Hassel
Joe HasselVP of Facilities, Planning & Construction, Presbyterian Living
Morgan Pinch
Morgan PinchAssociate, Project Architect focusing in Senior Living, HKS Inc.
Michael Garcia
Michael GarciaDirector of Facilities Planning, Senior Resource Group
Corey Cappello
Corey CappelloVice President, HKS Inc.
Joe Hassel
Joe HasselVP of Facilities, Planning & Construction, Presbyterian Living
Allow Registration:No
Capacity Unlimited:No
CEU:AIA – 1 LU, EDAC, IDCEC – 1 LU
Session Handouts:Handout Link
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