Rebecca Hassan
COO / PrincipalGrand Senior LivingRebecca Hassan began her career in hospitality before transitioning to the senior living industry in 1995. With dual degrees in Hospitality Management and Healthcare Administration, she brought a unique blend of service and clinical insight to her roles as Dining Services Director and later Executive Director positions she held for 15 years. In 2010, Rebecca co-founded Grand Senior Living (GSL), where she now serves as Owner and Chief Operating Officer. She oversees all facets of the organization, including licensing and regulatory compliance, healthcare and dining services, marketing, finance, and the development of new assisted living communities.
E08 – Closing the Gap: Putting Assisted Living in Reach for Middle- and Low-Income Seniors
The largest underserved segment of America's aging population resides in the middle market and affordable housing tiers/groups frequently overlooked b…The largest underserved segment of America's aging population resides in the middle market and affordable housing tiers/groups frequently overlooked by conventional development models. This session features speakers sharing firsthand insights into tw…The largest underserved segment of America's aging population resides in the middle market and affordable housing tiers/groups frequently overlooked by conventional development models. This session features speakers sharing firsthand insights into two innovative approaches addressing these gaps: one serving middle-income seniors, the other utilizing Low-Income Housing Tax Credits (LIHTC) to reach individuals earning 60% or less of the area median…The largest underserved segment of America's aging population resides in the middle market and affordable housing tiers/groups frequently overlooked by conventional development models. This session features speakers sharing firsthand insights into two innovative approaches addressing these gaps: one serving middle-income seniors, the other utilizing Low-Income Housing Tax Credits (LIHTC) to reach individuals earning 60% or less of the area median income. The discussion will explore how thoughtful design, strategic financing, and operational innovation intersect to create accessible, dignified housing for these underserved populations. Attendees will gain insight into how these models have been financed, developed, designed, and operated and how lessons from open and operating communities are shaping future projects. With a spotlight on the power of programming and design to elevate affordability without sacrificing quality, this session challenges architects and designers to rethink their role in creating inclusive, sustainable communities for aging adults across the economic spectrum.Show MoreClick the title to see all detailsShow More
