K02 – EFA Magazine Awards Luncheon

If we want to create, innovate, and collaborate in fresh ways, we need to tap into the power of play—which is for everyone, not just for kids. In this talk, award-winning toy designer and educator Cas Holman illustrates how play is a fundamental element of creativity. Using examples from her own design work and decades of observing and facilitating play, she explains how play inspires unexpected outcomes and allows for new discoveries that might otherwise be unreachable or seem impossible. Her approach has helped teams reframe their understanding of their goals and create new approaches and processes to evaluate and achieve them. She’s already brought her workshops to the likes of Nike, Ford, and Disney Imagineering, helping them integrate the benefits of play into their work. A keen observer of human behavior, Cas’s insights make her a go-to for teams looking to energize their process and reframe corporate habits.  All badge types are welcome.